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8 Online Sales Tactics That Are Proven To Work

By Kenneth Koh

If you are selling something online, do you simply put a price tag to it and wait for someone to buy?

You may say no, but I’ve seen too many people doing that. Yet they are wondering why no one is buying their products/services.

In online selling, or any kind of selling for that matter, there are certain sales tactics you can use to boost sales. There is no need to reinvent the wheels. Today we will look at 8 of them… Read Story Here

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4 Common Mistakes In Online Advertising

By Kenneth Koh

Today we are going to discuss the common mistakes that marketers make when advertising online. By understanding these mistakes and avoiding them, I hope you can improve your success rate in any form of online advertising.

Without further ado, here is the first mistake:

1. Bark Up The Wrong Tree

I once heard a story that goes like this:

Someone once asked a notorious bank robber why he only robbed banks. The robber looked a little surprised and simply answered, ‘That’s where the money is.’

This story becomes popular in the teaching of success philosophy because that’s the essence of success in doing anything. The same principle applies to online advertising. Before you start to advertise, the first question you need to ask is, ‘which online sites does my prospects frequent?’. Whatever the answer is, your challenge is to find ways to reach out to those sites and channel the traffic to your own site.

One common thing I hear from advertisers is they think their product is for everybody. If you think that your product is for everybody and you simply advertise everywhere to get traffic, chances are most of your advertising effort may be wasted.

2. Not Having A Bait

Most advertisers simply use a hook to catch fish instead of using a bait… Read Article Here

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Product Launch Strategies

By Kenneth Koh

So, you’ve spent the last six months preparing your website. Now that it is ready, do you just make it available online or what?

Think about it. If Jacky Chan had a new movie release, what would he do? Just release it quietly, or you’ll see lots of ads and news about his new movie?

Have you ever seen a new cafe selling its coffee for just $0.50 on the first week of its launch? It gives people a good reason to talk about the new cafe, which in turn becomes a free publicity. In a short span of a week, everyone in the neighbourhood knows about that cafe. That’s what you want to achieve with a good product launch.

Product Launch vs Traffic Generation

You may ask, what’s the difference between product launch and traffic generation?

To put it simply, product launch is traffic generation on an impulse! Whenever there is something new in the market, bloggers have an impulse to blog about it, list owners have an impulse to broadcast it to his/her list and more importantly, people have an impulse to try it. For some reason, people always think new is better. Your product will only be new ONCE. That’s why product launch is important… Continue Reading Here

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How To Generate Leads Online – And Why Most Fail

By Kenneth Koh

Remember This: The key in leads generation is not how to generate leads online but what to do with those leads.

Everyone wants to know how to generate leads online. Honestly, the answer is everywhere. The key is not HOW but WHAT to do with those leads.

First, let me quickly run through with you how to generate leads online.

1) Advertise

There are lots of ways to advertise online, including PPC, email advertising, banners etc. What’s important in advertising is knowing where to find your prospects and then pay to reach them. It’s as simple as that.

2) Article and video marketing

Article and video marketing are essentially the same. Everyday, millions of people are searching for information, in the form of article or video. Your challenge is to make your article/video available to them, and then lead them to your website.

3) Search engine optimization

I don’t have to explain what is search engine optimization, do I? Get your website found in the search result and you’ll see lots of free traffic to your website. I’ve written lots of articles about it in this blog.

4) Joint venture

This is one of the fastest ways to generate lots of leads within a short time, similar to advertising. But it is risk free, because you usually pay your joint venture partners a commission rather than an upfront fee.

5) Make use of the media

How do you know when the latest generation of iPhone is out? Is it through Apple’s advertisement, or through the media telling you that people are queuing outside Apple shop? The media is always looking for events with news value. If you can create such events, there is a chance that you can get the media’s attention and have some free publicity.

6) Affiliate marketing

Run an affiliate program and give your affiliates enough reasons to promote your website. The second part is the key. If you simply have an affiliate program, you are likely to fail.

7) Social media marketing

My definition of social media marketing is not about Facebook or Twitter. To me, it is simply an online version of word-of-mouth marketing. People interact, be it through Facebook, Twitter or forums. If you can get people to talk about your product, you will get lots of leads from everywhere. You can either leave it to luck, to plan to make it happen!

I probably may have missed a few ways to generate leads online. If you have other ways, feel free to list them in the comments session below.

The Missing Key – What To Do With Your Leads…. Read Article Here

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