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Google’s Algorithm Change in 2011 And Its Impact

By Kenneth Koh

On 24th Feb 2011, Google announced a major change in its search algorithm. This time, the target of this change are those content farms.

I’m not going into the details of the change. You can read it here.

Following the change, I receive lots of inquiries all asking about its impact on our Ezarticlelink network. Well, I’ll come to that later. But first, let’s take a look at some interesting research I’ve done.

Who Are Hit By The Change?

Following the announcement, Matt Cutts (head of Google’s Webspam team) said, “Google has been thinking for quite some time about how to deal with content that isn’t obvious spam but is clearly not designed with the best interests of the user in mind. Google needs to be open to ways where we can improve.”

When I read this, my immediate feeling was Matt is referring to sites like Ezinearticles and other article directories, which have been gaining a lot of traffic under the new Google Caffeine system.

You see, these article directories are not spam, neither are they qualified as a great resource. Yet they seem to be dominating Google’s search result, simply because tens of thousands of webmasters are working very hard to build contents as well as backlinks for them.

Is my feeling right… Read Article Here

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