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How To Advertise Online Store

By Kenneth Koh

Recently I received an enquiry from one of our members asking me how to advertise her online store. I thought this is an interesting discussion and thus decide to discuss it in our blog today.

First, here’s her question:

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Hello Kenneth,

Firstly, I want to tell you that your blog is awesome. Its content is extremely rich. I can spend hours reading your posts and I learned many things with.

I’m Emilie To. I have just acquired this online store www.NiceDigitalGoods.com.

My questions are:

1) To take advantage at most your advertising system, do I write an ad for the whole shop or for a single category or for a particular product?

2) As there are 32 categories and over 380 products in the shop, how to determine in what category, on which product it is necessary to concentrate the efforts of advertising?
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Who is your target audience?

As an advertiser or a marketer, the very first question you MUST ask yourself is “Who is your target audience?” or “Who will buy your products?”

(Take a look at her website and see what she is selling www.NiceDigitalGoods.com.)

One extremely common mistake that online store owners make is to think that their target audience is EVERYBODY.

If you are targeting everyone, you are getting no one. Trust me on this!

You mentioned that your online store has 32 categories and 380 products. But seriously, who is likely to buy a dog training ebook from your online store? Someone who wants to train his dog or someone who wants to buy the Master Resale Rights of that ebook?

From my assessment, I feel that your target audience are internet marketers looking to buy MRR (Master Resale Rights) and PLR (Private Label Rights) products for their niche websites.

If so, the answer to your first question would be… Read Full Story

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