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Should I Build A List?

By Kenneth Koh

In my previous post, I wrote an article on Should I Start A Blog or a Website First? and some of you shared very good comments in the blog. Today I shall attempt to discuss another common question – “Should I build a list?”.

To kick start the discussion, let’s take a look at what I did when I first started online……

I built an info-rich website in an unpopular niche. As the website started getting some traffic, I prepared an email tutorial series, delivered through autoresponder, as a bait to entice visitors to opt-in to my list. Every email tutorial sends the reader back to my website to read the full tutorial that has Adsense ads in it. Within each tutorial, I also try to promote affiliate products. Other than that, I do not follow up with the list anymore.

Did I regret spending time to build the list? Not at all. Despite my lack of maintenance, it is still adding a few hundreds into my pocket every year, until today.

If you are going to spend time and money promoting a website, yet you are not building a list, you are leaving money on the table, period.

But DO NOT build a list for the sake of building one. In the past, I may simply build a list by offering a PLR or MRR ebook, thinking that I will follow up with the list in the future. I never did. Yes, I’m lazy, but I believe most of you are lazy too.

If you were to build a list, you have to know EXACTLY how you intend to monetize the list. Else, list building will really be a waste of time for you.

In my example above, I offered a free tutorial. Those who opt-in are looking forward to that tutorial. When an email tutorial comes to them, they must go online to read the tutorial. And I monetize every tutorial through Adsense and affiliate sales.

I always tell my regular advertisers that if they are spending money to advertise, they should build a list, especially when they are advertising products in the same niche. But they often tell me things like… Read Full Story

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