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Why Blog – The Purpose Of Blogging

March 13, 2009 | By Kenneth Koh |

In my last blog post, I said that blog plays a different role in advertising. As a follow up, let’s discuss the purpose of blogging and the role it plays in advertising.

My discussion is purely from marketing point of view. If you are blogging for fun or to pass time, that’s another purpose but it’s not our focus here.

So, why blog?

1. To Use It As A Bait

Blog is a good bait to attract traffic to your website.

First, if your blog is search engine optimized (I discussed this last week), it is a good bait to hook search engine traffic.

Second, if you provide useful information on your blog, it is a good bait to hook more traffic through networking and referrals from other bloggers.

Last but not least, it is a good bait to hook your existing traffic, who will revisit your website again and again.

2. To Differentiate Yourself From Others

With so many websites and competition on the net, it’s really not easy to make yourself stand out from the rest.

But with a good blog, you stand a much better chance.

Through blogging, you can connect with your audiance, let them know you better and thus foster better relationship with them.

People like to do business with people they trust… Full Story Here

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Posted in Niche Marketing.

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