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Google’s Penalty For Link Building

By Kenneth Koh

Can you get penalized for building links? The answer is yes.

Some marketers term such penalty as -50 penalty. Some call it -30 penalty. Whatever name you call it, the idea is the same. You are maxed at certain ranking no matter what happen.

To find out if you are slapped with such penalty is simple. Do a Google search for a unique phrase in your webpage and see what is your ranking. Under normal circumstances, you should be on the 1st position, since there is no competition for that unique phrase. But if you are slapped with -50 penalty, you will notice that your website is found on the 51st position.

Such penalty is implemented manually, i.e. someone actually access your website and determine if you should be penalized and how ‘deep’ in the ranking you should be penalized. Google doesn’t go round checking on people’s sites. Usually something must have triggered its alert, so that an investigation is launched.

Let’s be realistic. Who don’t build links? The key here is don’t trigger the manual investigation.

How Not To Trigger Manual InvestigationRead Article Here

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Social Media Traffic Will Improve Your Marketing Efforts

If it turns out that your are an internet marketing newbie, and you are not presently using social media traffic, then you are definitely damaging any chance you may have of being successful. To appreciate the connotations of that statement, shut your eyes and see if you can think of twelve prosperous people that you have heard of, who are not engaged in social media activities. There is a good chance that you are unable to do so, due to the fact that savvy marketers realize that social media has exploded on the internet and has become an important supplementary marketing tool.

Before social media appeared, all people had to depend on for news was traditional media, which is fairly limited in scope, as any news that emanates from our TV sets or newspapers only travels in just one direction and there is no way of interacting with the public. For businesses, there is no way of sending specific advertising material to a select group of people, due to the fact that most consumers that switch on the TV or read a magazine do so for recreational reasons, not to be inundated with advertisements.

These days, traditional media forms are still in existence, but now they are complemented by social media. Social media offers an entirely new method of connecting with others, making it possible for us to receive and appreciate news worthy events almost instantaneously. Social media lets us contact friends that we have lost touch with, as well as providing us with a means of gaining new customers by sharing different concepts with other business persons.

In contrast to regular types of media, individuals are capable of interacting with those who provide the news. They are able to provide feedback on news reports to air their views, they are able to talk about any news article with other people, and they are also able to generate their own news items, which can be published in exactly the same way.

That’s the marvel of social media, and that is the reason why it’s an absolute gold mine for the internet marketing fraternity, but then again, their are a lot of online marketers that don’t have any success with social media. Actually, a lot of businesses, notably large companies, have trouble with social media marketing, mainly because big companies don’t understand how to communicate with consumers. They are only interested in their profits and that is the reason why small business owners and entrepreneurs stand a better chance of doing well in the social media arena. It only entails knowing how to communicate with other people.

Not like conventional media, where one can merely create a web page and wait for visitors to arrive. This just doesn’t happen with social media, due to the fact that people’s attention spans are far too short and there are so many distractions on the net. Because of this, you must spend a lot of time with social media to attract the interest you are looking for.

A number of social media promotional campaigns fall short, due to the fact that some marketers believe social media ought to replace conventional kinds of media since they are presently looked upon as old-fashioned, which is absolutely ridiculous. Social media should really be used to help the usual media channels with most of your current marketing efforts, not be used as a substitute for them. There is only one drawback, and that is you will need to put a lot of effort into building your social media profile, so that you might easily draw the correct type of followers into your group and establish a targeted list of fans.

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Marketing Your CPA Offer With Quality Content

Given that you have got your key phrases, you should set up a sales page for your CPA Offer with copy that targets those search terms, and actually the quickest to build a sales page is by using WordPress. This type of publishing platform offers outstanding performance in addition to many options, which you can use to boost the degree of search engine optimization. WordPress costs nothing and there is a seemingly unlimited number of cost free plugins, widgets and themes that you can pick from to make your sales page distinctive and effective.

You have to acquire some good quality articles for your marketing website, and despite the fact that there are countless sources of copy out there, you have to publish material that will attract your visitors attention. There is a difference between delivering high quality material that encourages the visitor to click on the product link, than there is to presenting copy that is not up to scratch. You have to develop a good rapport with your visitors, so that they will be comfortable about purchasing your products. Instead of wasting a lot of time driving fresh traffic to your sales page, you might be better off concentrating on taking care of your present subscribers. You will find that it is much less expensive to make your existing prospects happy than it is to attract new people.

As well as that, by producing quality content for your site that is helpful, you are essentially preselling to your current subscribers. You will usually discover that the more entertaining your copy is the more return visitors you will get, and the more money you will get per site visitor, which basically boosts your profit margin. Satisfied purchasers will probably inform their contacts about your business, and that will certainly help to improve your business.

Discover The Right Way To Conduct Successful CPA Campaigns

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Do Your Research Before Marketing Your CPA Offer

After having selected a CPA offer you should put together a selection of keywords that you must use to draw targeted traffic to your sales page. Before beginning your keyword research, you should take a couple of aspects into consideration, such as the importance of targeting keywords with a reasonable search volume, keywords that have very little competition to start with, as well as keywords that can be regarded as “buying” phrases.

You could choose to target keywords with a large number of searches, however they will have comparatively high competition, or you could concentrate on lower search volume phrases with very little competition. But, rather than target a single keyword, you would be better of targeting quite a few keywords.

For instance, if you check out the keyword “wedding”, you will see that the term covers a countless range of topics and has plenty of competition, which means that you have to concentrate on key phrases with fewer searches and hardly any competition. A key phrase like, “wedding music”, has a great deal less competition and not a lot of web pages that have the phrase in the heading. A handy guideline is to begin with keywords that have less than 40000 total competing web pages, below 8000 web pages with the phrase in the heading and has at least 10000 searches each month.

Google’s totally free keyword tool is pretty accurate and very effective, but, you can also find other keyword research tools in the marketplace that offer additional useful details by simply pushing a control key. Apart from day by day searches, this kind of software tool will even present you with the total number of competing web pages, together with the number of web pages with the keyword phrase in the heading. Additional features that enable you to evaluate Adwords costs and conversion rates are also available in professional research programs. This could be extremely helpful when creating your PPC promotions in the future.

If you happen to be on a tight budget and need to conduct extensive keyword research, you might like to take a look at Sekeyword, which is a cost-free software tool that has a lot of enhanced characteristics!

Discover The Right Way To Conduct Successful CPA Campaigns

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Testing Conversion Rates Of Your Offer Is Essential

The first thing to do after you have settled on an offer, is to start Testing conversion rates, so that you can ascertain the viability of the niche. Actually, you could ask your affiliate manager about this, but it is probably best to build a relationship with him before you ask, just to make sure that you are given an honest answer. On the other hand, certain networks provide the general conversion rate with every offer, making the process easier for you.

Then again not all networks do this, so it is still a good practice to get your own results, because they would be more detailed than any that you would get from the network. There are numerous ways that you could check your niche, but the truth is that you will get the most dependable results by building your own sales page and keeping track of the number of site visitors. This will enable you to readily check the conversion rate of the CPA offer that you are advertising. This method may take a fair while, but there is no need for you to outlay a large amount of money as you would with other ways.

Pay per click ads are a great approach as well, as you don’t need to set up and advertise your own sales page, because you can insert your affiliate link directly into the advertisement. Then again, this may be an expensive undertaking, particularly if you don’t have any knowledge of establishing PPC campaigns and dealing with CPA. If that is the case, then it most likely isn’t a good choice for you.

As you can see, in each case you have to track traffic, because the only way to run a cost-effective campaign is to regularly test and enhance your current conversion rates. The best way to successfully test any number of campaigns, sales pages or adverts is by keeping track of your site visitors, and the most widely used tool for this type of testing is Google Analytics, mainly because it costs nothing. Google Analytics is an extremely valuable tool for monitoring site visitors, keywords and a lot more, even though it does have a few drawbacks.

When you get further involved, you will discover that you will want an ever increasing amount of information that only a professional tool like link assistant can provide. This program enables you to monitor nearly every link you put up online.

Discover The Right Way To Conduct Successful CPA Campaigns

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